I find typography to be a fascinating thing! What is it about "just a collection of letters and words" that can be so visually appealing? Wiki has a great article about Typography.
"Typography (from the Greek words τύπος(typos) = form and γραφή(graphy) = writing) is the art and technique of arranging type, and sometimes modifying typeglyphs. Type glyphs are modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning)."
Plus, it's also a great opportunity to use a wide variety of sweet fonts!
"Choice of font(s) is the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements of appropriate typefaces and fonts."
So, where does this all fit into my point for today? Hmm...
"Display typography is a potent element in graphic design, where there is less concern for readability and more potential for using type in an artistic manner. Type is combined with negative space, graphic elements and pictures, forming relationships and dialog between words and images."
I've been working on a project for our family room (now that my oldest son is pretty good at reading). It's my version of the "Family Rules". I tried to pick fonts that emulated the individual rules but that were also artistic (and they had to cut well on my KNK too!) I ended up making a plaque that was 12 by 12 inches and framing it, but it could be put on a large (12 inch or 18 inch) tile too.
Oh yeah, and I didn't take that picture perfectly, either, LOL! I have also decided I need to learn more about my (ancient) version of Photoshop, so after I took the crooked, skewed, angle distorted picture, I figured out how to tranform, compress, and readjust my pic so that the cropped area was actually square, you know, like it was in real life!